Launch of Smart for the Heart Online Cardiovascular Wellness Tool

February 1, 2012
 The Women's Heart Health Foundation

Brigham and Women's Hospital

Media Contact:
Tim Kopper at tkopper@podesta.com
Caitlin Johnson at cjohnson26@partners.org

FOR IMMEDIATE RELEASE

Sister to Sister and Brigham and Women’s Hospital Announce Launch of Life-Saving Online Cardiovascular Wellness Tool

Washington, DC – Marking the first day of National Heart Month, Sister to Sister and Brigham and Women’s Hospital, are launching a free, online cardiovascular wellness tool that will help people, particularly women, identify and manage their own risk heart disease.

The online wellness program, Smart for the Heart, was designed not only to educate individuals about their own risk, but to empower them to make meaningful changes and provide ongoing, proactive support so they can dramatically reduce their risks and track improvement. And most importantly, Smart for the Heart is available for free nationwide at www.smartfortheheart.org.

Although one in three women will die of heart disease, the good news is that lifestyle changes can reduce a woman’s risk as much as 82 percent. The Smart for the Heart program, set to be officially rolled out at two events on Capitol Hill later this month, gives users a free cardiovascular risk assessment and personal wellness plan to help mitigate their various risk factors through recommended lifestyle changes. The program also provides online workshops, a wealth of patient-friendly health content provided by Healthwise, and delivers individual follow ups to users from experts via email, who can provide them with ongoing support as they seek to achieve the plan’s tailor-made goals. Smart for the Heart’s “personal touch” component is a game-changing advance over other online heart health tools, making it the most convenient and effective online resource for cardiovascular risk reduction.

“Knowing your risk for heart disease is one of the most important ways that you can take control of your heart health,” said Dr. JoAnne Foody, Medical Director of the Cardiovascular Wellness Service at Brigham and Women’s Hospital. “By participating in online wellness programs like Smart for the Heart, understanding your risk and taking steps to improve your heart health, such as losing weight or improving diet, is easier than ever.”

Sister to Sister’s founder, Irene Pollin, expressed her delight about the Smart for the Heart program. “I am thrilled by the launch of this online tool, which brings our cardiovascular screening, education and empowerment workshops to the web. By doing so, we can now reach more people than ever.”

In an effort to raise awareness about the unacceptable and alarming statistics surrounding heart disease, Sister to Sister will be heading to Capitol Hill to help members of Congress and their staff get “heart smart” by hosting two interactive screening events where Smart for the Heart will be unveiled and a distinguished panel of experts from around the field will be on hand to answer questions.

The first event will take place in the RayburnHouse Office Building on February 7th, and the second event will take place on February 14thin the Hart Senate Office Building. Both events will educate lawmakers and their staff about the importance of cardiovascular prevention, and offer free screenings with instant results and counseling, healthy food tastings, and fun activities, including Hula Hooping for the Heart and a congressional high striker strength challenge.

For more information or to schedule an interview with Irene Pollin, please contact Tim Kopper at 202-879-9384 or tkopper@podesta.com.

To schedule an interview with Dr. Joanne Foody, please contact the Brigham and Women’s Hospital’s Cardiovascular Wellness Service at 617-582-4821or cjohnson26@partners.org.

You can also visit www.SmartfortheHeart.org.

The issue of mitigating heart disease is not how, but when.

About Sister to Sister

Sister to Sister: The Women’s Heart Health Foundation was started by women’s health advocate Irene Pollin in 1999. A widely published expert on chronic illness, Mrs. Pollin realized that women were losing their lives to a disease they had the power to prevent.

With only sheer determination to guide her, Mrs. Pollin organized the first Sister to Sister Women’s Heart Health Fair in the city of Washington, DC. Her idea caught on! Today, Sister to Sister fairs have been in more than 20 U.S. cities. We’ve screened over 80,000 women and remain the nation’s largest provider of free heart disease screenings for women. Through it all, we’ve remained true to our life-saving mission:

  • To increase awareness among women that heart disease is our number-one killer.
  • To offer women free cardiac screenings for early detection and treatment.
  • To educate women that healthy lifestyle changes can reduce heart disease risk dramatically.

For more information about Sister to Sister, please visit www.sistertosister.org

About Brigham and Women’s Hospital

Brigham and Women’s Hospital (BWH) is a 793-bed non-profit teaching affiliate of Harvard Medical School and a founding member of Partners HealthCare, an integrated health care delivery network. BWH is the home of the Carl J. and Ruth Shapiro Cardiovascular Center, the most advanced center of its kind. BWH is committed to excellence in patient care with expertise in virtually every specialty of medicine and surgery. The BWH medical preeminence dates back to 1832, and today that rich history in clinical care is coupled with its national leadership in quality improvement and patient safety initiatives and its dedication to educating and training the next generation of health care professionals. Through investigation and discovery conducted at its Biomedical Research Institute (BRI), BWH is an international leader in basic, clinical and translational research on human diseases, involving more than 900 physician-investigators and renowned biomedical scientists and faculty supported by more than $485 M in funding. BWH is also home to major landmark epidemiologic population studies, including the Nurses’ and Physicians’ Health Studies and the Women’s Health Initiative. For more information about BWH, please visit www.brighamandwomens.org.

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